In Her Shoes: The Women Who Change Everything
They step forward when no one will, challenging what has always been. They reshape the world not for recognition, but because it must be done.
Sometimes, history doesn’t announce its heroes. They emerge quietly: a woman who builds a city from vision. A woman who opens doors that were never meant to welcome her. A woman who changes the rules—so others don’t have to fight the same battles.
This is not just a story about leadership. It is a story about courage, resilience, and legacy. These are the women of Rotary. And this is what it means to walk… in their shoes.
Project Overview
Format
Documentary Series
Distribution
PBS + Amazon Prime
Premiere Event
Rotary Global Women’s Forum: Designing Tomorrow (2027)
This documentary series explores the untold stories of groundbreaking women within Rotary—leaders, pioneers, and change-makers who have reshaped communities, institutions, and history itself.
Following its premiere at the Rotary Global Women’s Forum, In Her Shoes is intended for national broadcast on PBS, with additional distribution across major streaming platforms, including Amazon Prime, to expand its reach to global audiences.
Through intimate storytelling, archival material, and cinematic visuals, In Her Shoes brings to life the journeys of women who didn’t just participate in service—they redefined it.
The Team Behind the Story
Devrim Wellman
Director /Executive Producer and Editor
Devrim Wellman is an Emmy Award–winning producer, director and editor based in Hollywood, specializing in documentary and unscripted genre, with extensive experience in branded entertainment. She has built a distinguished career creating content for both American television and international platforms and is the founder of Cinewave Productions, where she develops branded unscripted documentary series for leading brands. She has contributed to projects for networks including NBC, ABC, CBS, Discovery, and streaming services. In 2019, Devrim received an Emmy Award for Eat. Race. Win., a documentary exploring the behind-the-scenes of the Tour de France, blending sports with gastronomy. Devrim is a member of Laguna Niguel Rotary Club and supports global and local service initiatives and bring her creative expertise to impactful projects.
Rio Phior
Executive Producer/Creative Lead
Rio Angelina Phior is an award-winning creative director, brand strategist, and co-founder of Branding for Humanity, a brand marketing firm specializing in purpose-driven organizations, and Sagon-Phior, a Los Angeles–based agency specializing in emotional branding, storytelling, and transformative marketing. With decades of experience across global industries, Rio has helped shape powerful brand identities for hundreds of corporations, startups, and over 150 nonprofits and foundations, bridging strategy with human-centered creativity.
At just 26, Rio became a marketing creative force behind the world's most iconic entertainment franchises contributing to branding and storytelling efforts connected to works by visionary filmmakers like George Lucas, Steven Spielberg, Francis Ford Coppola and others. This was an early milestone that defined her ability to fuse narrative, emotion, and culture at scale.
Rio's work is in museums worldwide and has been honored by the U.S. Library of Congress, Grammy Awards and over 160 awards bodies for creative innovation and marketing effectiveness.
Tatiana Shabelnik
Executive Producer/Fashion Designer
Tatiana Shabelnik is a Belarusian-American fashion designer, educator, web manager and librarian who lives by Rotary’s motto: “Service Above Self.” She joined Rotary in 2006, served as Pico Rivera Rotary club president (2010–11) and represented District 5300 at the Pasadena Rose Parade. In 2024 Tatiana joined Laguna Niguel Rotary Club to continue her commitment to global service and community impact. Tatiana came to United States on a prestigious IREX graduate fellowship. She holds a Master’s in Library & Information Science from LSU and completed Ph.D. coursework in Rhetoric and Technical Communication at Michigan Technological University. After a distinguished 30-year career in library science and web management in higher education, she retired to pursue her lifelong passions: fashion design and community service. Her fashion brand has been featured in LA times, VOGUE UK, GLAMOUR UK, GQ UK, COSMOPOLITAN UAE, and more.
Ben Pasco
Executive Producer
Ben Pasco is a Southern California–based softball coach known for his leadership of the varsity program at Rolling Hills Preparatory School in San Pedro, California. He has served as head coach of the Rolling Hills Prep Huskies softball team across multiple seasons, guiding the program’s development and mentoring student-athletes both on and off the field. During his tenure, Pasco has overseen team rosters spanning several years and has contributed to building a competitive high school program focused on fundamentals, teamwork, and player growth. Pasco has also been active in the broader softball community, including involvement in travel/club softball, where he has supported athlete recruitment and development beyond the high school level. Known for his steady coaching approach and commitment to his players, Pasco emphasizes sportsmanship, resilience, and a strong work ethic—values that have helped shape the culture of the teams he leads. Ben Pasco is a member of Laguna Niguel Rotary Club and supports global and local service initiatives.
Alexander Bezberdy
Executive Producer
Alexander Bezberdy is a global business leader, strategist, and Rotary pioneer with a distinguished career spanning corporate consulting, international development, and social impact. A former professional with Deloitte, he brings deep expertise in corporate strategy, organizational leadership, and cross-border business development. Alexander is the founder and charter president of the first Rotary Club in Belarus, where he made history as one of the youngest Rotary Club Presidents in the world. Currently serving as a board member and international business advisor, Alexander works at the intersection of investment, innovation, and global partnerships, supporting organizations in navigating complex markets and scaling impact-driven ventures. Passionate about leadership, education, and the future of global cooperation, Alexander brings a unique perspective that bridges business excellence with humanitarian purpose—making him a compelling voice for the Forum and a powerful contributor to the documentary narrative.
Documentary Sponsorship
We don’t just feature brands. We integrate them into meaningful storytelling.
In Her Shoes offers brands more than visibility — it offers meaningful participation in stories that inspire change. All content is produced by an Emmy Award–winning documentary team and optimized for both broadcast and digital distribution.
$50,000
Exclusive Category Sponsorship
Presenting Partner
Limited to one exclusive partner
- 12–15 min branded mini-doc
- Opening credit & promos
- Brand integration
- Featured segment
- 20 social videos
- Forum recognition
- Logo in affiliate promos
- End credits
- VIP invitations
$25,000
Story Partner
Brand Storytelling
Limited to 3–5 partners
- 10-12 min mini-doc
- Product placement
- Featured location
- 12 social videos
- End credits
- Web logo
- Forum recognition
- Social tagging
$10,000
Scene Partner
Brand Visibility
Key recognition
- Location featured in scene
- 6 min custom scene
- 8 social videos
- SocialAcknowledgment
- End credits
- Premiere invitation
$2,500
Local Spotlight Partner
Community Visibility
Supporting local stories
- Location as filming setting
- End credits logo
- 5 horizontal social videos
- Social acknowledgment
- Digital Supporter badge
Be part of the story that matters—where purpose meets visibility, and impact becomes timeless. Join us not just as a sponsor, but as a presence within a story the world will see, share, and remember.